The Closest Thing to Predicting the Future... (Alternate Title: "What is Trend Research?")

Unsure about what's next for your brand? Perhaps trend analysis can help. I've been working with companies to research current, past, and predicted events to determine next moves for their brand, as a relevant brand is a strong one. I now refer to this work as "trend research" since a key part of this research involves recognizing the repetitive nature of past trends to predict future ones.

trend (noun): 1) "The general course or prevailing tendency."

So what does that look like for you? Though the analysis of cultural tendency is important, discovering how this relates to what you/your company does is what really matters. I work to deliver you a comprehensive package of information that frames (or reframes) a creative direction forward.

Interested in learning more? Let's talk!